A clean slate allowed us the freedom to fresh all the devices according to our attributes. For the Chill Mat, this meant creating a lightweight, open-air architecture that emphasizes seamless air flow to cool your laptop. To fit the look of the family, we leveraged the same contrast of soft and hard materials. The vertical-lined pattern on the fan cover (inside) maintains the same precision feel of the ribs used on the rest of the suite.
The product category of computer peripherals is fiercely competitive. All brands that play in this arena are seeking to stand out. For Targus, standing out meant making great design a core component of their brand. Across their entire offering of PC devices, they refreshed their image which was highlighted by a line of peripherals developed from the ground up.
The primary attributes that guided our visual design language are ‘Personal + Technical’. Personal addresses what was missing from previous Targus offerings. It is visually translated by softer, tactile, comfortable surface treatments and materials. Technical is an evolution of their ‘engineered’ visual quality, and is represented by high gloss surfaces, patterned ribs, and structured shells.
Preserving the newly established DNA required careful attention to detail. Our partnership with the design team at Targus took us to China to discuss the design and construction of the devices, millimeter by millimeter. As is the case with all good design, a vision is only as good as the ability to see it though.
Wrapped in a soft, thick neoprene layer the chill mat provides comfort whether lounging on the sofa checking emails or sitting in bed streaming movies. It also provides the comfort of knowing that your expensive investment is being protected by damage caused by heat over time.
The short-comings of most chill mats on the market is that they feel like big, rigid chunks of plastic. They feel uncomfortable and unnatural. An added benefit of the soft neoprene is that it prevents you from burning your lap as your computer heats up with extended use. Ouch.
Lack of integration is a major problem with most USB hubs on the market. We smartly incorporated the USB cable onto the hub while maintaining a thin profile. The flexible, elastomeric USB cable also provides a protective barrier from dirt, lint, and other elements when the hub is being transported in your bag. Finally, no need to scramble to find a cable. Also, LED’s “wake up” above the port that your cable is plugged into to indicate when the device is active.
Ergonomics should not be limited to the form factor alone. Targus incorporated elastomeric ribs around the perimeter of the mouse to make high touch areas soft, comfortable, and purposeful. The rubberized rib pattern creates a look of precision and provides contrast to the mouse’s rigid top shell.
When you are in front of an audience, the last thing in the world you want to worry about is a 'technology malfunction'. Targus worked hard to ensure the presenter embodied well-engineered, reliable components. We worked hard to dial in just the right size; not too small and thin, not bulky or cumbersome. The right size will feel natural in your hand and puts you in total control throughout your big moment.