Nike + the livestrong foundation
       
     
awareness
       
     
support
       
     
design
       
     
time module
       
     
make a statement
       
     
longevity
       
     
Nike + the livestrong foundation
       
     
Nike + the livestrong foundation

This watch is a passion project that strengthens the unity of two brands I hold in high regards: Nike and the LIVESTRONG Foundation. The goal is to raise awareness for the foundation by creating a fashionable timepiece that would motivate people to buy and wear with pride.   

 

awareness
       
     
awareness

The LIVESTRONG Foundation works to identify the issues faced by cancer survivors in order to comprehensively improve quality of life for members of the global cancer community.

support
       
     
support

A percentage of every purchase benefits the foundation, and wearing the watch is a stylish, useful way to pledge your support.

design
       
     
design

The design blends the visual queues of LIVESTRONG's iconic wristband with the look, feel, and innovative qualities that Nike is famous for. 

time module
       
     
time module

The PVD brushed black stainless steel module fits snugly into the pocket of the silicone watch band. The racetrack shaped protrusion on the back of the module plugs into the opening to ensure alignment.

make a statement
       
     
make a statement

The result is a sport yet approachable timepiece that can be worn with active or casual wear.  The yellow bezel on the dial follows the language of the brand, and an open notch on the minute hand aligns over the minute-mark etching for accuracy.

longevity
       
     
longevity

The replaceable bands give your watch longevity, and lends itself to the possibility of buying different color bands that correspond to specific types of cancer ribbons.