This watch is a passion project that strengthens the unity of two brands I hold in high regards: Nike and the LIVESTRONG Foundation. The goal is to raise awareness for the foundation by creating a fashionable timepiece that would motivate people to buy and wear with pride.
The LIVESTRONG Foundation works to identify the issues faced by cancer survivors in order to comprehensively improve quality of life for members of the global cancer community.
A percentage of every purchase benefits the foundation, and wearing the watch is a stylish, useful way to pledge your support.
The design blends the visual queues of LIVESTRONG's iconic wristband with the look, feel, and innovative qualities that Nike is famous for.
The PVD brushed black stainless steel module fits snugly into the pocket of the silicone watch band. The racetrack shaped protrusion on the back of the module plugs into the opening to ensure alignment.
The result is a sport yet approachable timepiece that can be worn with active or casual wear. The yellow bezel on the dial follows the language of the brand, and an open notch on the minute hand aligns over the minute-mark etching for accuracy.
The replaceable bands give your watch longevity, and lends itself to the possibility of buying different color bands that correspond to specific types of cancer ribbons.